Tactics from the Owner's Box: The Family Mission Statement

December 11th, 2025  |  8 mins 10 secs

family, family business, mission statements, multi-generational, parenting, philanthropy, wall street journal

In October, Juliet Chung of the Wall Street Journal wrote a piece titled "Wealthy Families Are Writing Mission Statements to Avoid Fights, Lost Fortunes." If no family – happy or unhappy– is simple, what does it mean for a family to be intentional? Today on the Owner's Box, the power and limitations of a family mission statement, and what lessons are worth mining from multi-generational family business owners.