Tactics from the Owner's Box: From Side Hustle to Entrepreneur

May 8th, 2025  |  Season 2  |  8 mins 56 secs

business school, entrepreneurship, gig economy, margarita tsoutsoura, uber

For some people, a gig is a short-term step to something different, something bigger, an unspoken plan still not yet disclosed in the space unknowing between the front and back seat. To gain some insight into this space, I want to introduce you to Margarita Tsoutsoura, my colleague in the finance department of Olin Business School. Margarita’s research reminds us that the path toward starting something isn’t always getting a degree in entrepreneurship or spinning something out of an established company. Sometimes, the path is about being young, flexible, and willing to tinker within a flexible career path—the gig economy—that didn’t exist in the same way 20 years earlier.